The term Keyword in terms of search engine optimization is a word or phrase that summarizes the entire content of a webpage. Keywords help search engines to match a webpage to the search query. This is the term for which every website fights to come atop the search engine result pages.
Broad keywords generally contain one or two words as key words which attracts a high number of search volume and a huge competiton as well. It'll be very difficult to get good ranking for broad keywords. These keywords are entered in the search query to either navigate to a specific site. Long tail keywords on the other hand are phrases with multiple words that narrows down the search volume and the competition will be less. That'll further help to get rankings as well. These keywords are used to receive information about specific topics or to carry out some web related transactions like buying or selling things.
Long tail keyword is the best option to go for when you are working on search engine optimization to get a website rank higher in search engine result pages. Get initial traffic and lot of social shares which will trigger backlinks from higher authority domains. Get your domain authority improved and then you can go for broad keywords. Broad keywords are best suited for websites with higher authority or brand as they don't need to fight against the lesser ones.
You can look for keywords from your close competitors which are ranked better than your website. A huge number of keyword research tools are available for free online from where you can get the ideas.
After collecting enough keywords you can check the search trends for those keywords in recent history using Google Trends. Form here, you can list out the related and breakout keywords. Once you find out the breakout keywords ie. the keywords for which the search has increased by more than 5000% in a short term, you can easily get to the top spot on search result pages with seo optimized contents.
You can even convert broad keywords into long tail keywords with the help of free online tools.
When you type a keyword in google search bar, you can see a few keyword suggestions. When you hit the search button, along with the search results, google also displays a few keywords related to the keyword you searched for at the bottom of the search result page. The thing you need to take care is google suggests related keywords searched in the same region. If you want global keywords related to your keyword, you need to remove the regional extension from the url of google. Collect all those keywords and plan your content.
Finding out your website'stop performing keyword helps to improve the seo of other posts based on those keywords. You can go to Google Console and see the keywords that are bring comparatively more traffic to your site and add posts including those keywords. This will propel such page higher in the search engine ranking quickly and helps you to get more traffic easily.
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